Ad Agency and Advertisers

Target Ads to Content Categories and Ranked Keywords

What if Hungry Howie's pizza ads are shown when an article regarding NCAA basketball in is read? Or what if French Onion soup ingredient products are shown when a blog regarding how to make a French Onion soup is read? That is Content-Driven Advertising.

With Content-Driven Advertising, you target your ads to IAB Categories or some keywords when you create your campaigns. When a page with content that matches the IAB Categories or the keywords is read, your ads are displayed.

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